The Arkansas Children’s Hospital Ride for the Cure is an annual virtual cycling challenge that unites cyclists and supporters to raise funds for Arkansas Children’s Northwest. Riders set personal goals and pedal anytime, anywhere over a month to support healthier futures for kids in Arkansas.
 

Project Overview
The challenge was to craft print branding that could inspire remote participants, foster community, and stand out—without events, gatherings, or a shared digital space. Every piece had to carry the emotion and motivation alone.
 

My Role
As lead print designer, I drew from the biker jerseys to create a unified, cohesive visual style that flowed across all materials. I kept designs bold for outdoor impact, warm and personal up close, and true to the children’s hospital mission, all within tight print deadlines.
 

Outcome
The result built a strong campaign identity that engaged riders deeply, boosted visibility, and created an emotionally resonant experience for Arkansas Children’s Northwest.